In what was take one of the biggest consumer product marketing boo-boo of all clock time , the Coca - Cola Company upset devotees of their theme song potable byintroducingNew Coke in 1985 . Sweeter and tranquil than the original , people practically revolted over the change , and the crapulence eventually vanish from shelf .
In 2019 , New Coke is not only resurfacing — it might sprain out to be one of the company ’s savviest marketing relocation to date .
CNNreportsthat Coca - Cola will be grow 500,000 cans of New Coke in collaboration withNetflixto promoteseason 3ofStranger Things , the 1980s - set extrasensory drama . stern will be feature on the show in a kind of retro product placement .
fan can look for the cans online , which will be offered as a free gift with thepurchaseof two special Coca - Cola Classic or Coke Zero Sugar glass bottle withStranger Thingsartwork begin Thursday . Special vending simple machine will also be set up in major cities , and visitors to Atlanta ’s World of Coca - Cola can purchase the product there , too .
The company is using the exact same recipe for New Coke that bewilder them in hot piss back in 1985 . For many , it will be their first opportunity to sample the drink that anti - New Coke activist and retired person Gay Mullinsdescribedas being " unbelievably wimpish " and tasting like Pepsi ( a comment meant to be derogatory ) . to begin with stand for to replace Coca - Cola Classic , the drink was finally rebranded Coke II and sell through 2002 .
Coca - Cola anticipate requirement will outstrip their 500,000 can apportioning , which means you ’re probable to see them pop up on eBay before long .
The Modern time of year ofStranger Thingspremieres July 4 .
[ h / tCNN ]
