When the variola vaccinum was first introduced in the eighteenth century , not everyone was eager to get inoculated . Many French the great unwashed were wary of the new procedure , which was banned in Paris for five years . But after a celebrated royal vaccination , a new fashion helped advertise vaccination and ease vaccination fears .

figure of speech : King Louis XVI by Antoine - François Callet , viaWikimedia Commons .

The Atlantic ’s Kimberly Chrisman - Campbellrelates the fascinating tale of thepouf à l’inoculation , a headdress that was made to record the vaccination of King Louis XVI . After King Louis XV died of variola in 1774 , Louis XVI was determined not to yield to the same painful fate . So , while the debate over vaccinations was still rile in France , the new B. B. King received a smallpox vaccine , as did his two young brother .

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Chrisman - Campbell explicate the manner that followed :

The procedures were a winner . The milliners of Paris , attune to current events that could be translated into straightaway profits , mark the momentous event with an allegoric headgear dubbed the pouf à l’inoculation . Perched atop a cleaning lady ’s small-grained and pomaded coiffure , it depicted the ophidian of Asclepius , representing medicine ; a club , representing conquest ; a rising sun , representing the king ; and a flowering olive branch , symbolizing the peace and joyfulness resulting from the imperial inoculation . In commemorating the royal inoculation , the milliners and their female customer helped to publicize it , and the recitation — like the pouffe — instantly became all the rage .

Essential , the pouf à l’inoculation was a glam interlingual rendition of the modern “ I vote ” paster , and the effect was to not only remind people that the king himself had sit for his vaccinum , but also to renormalise the idea of vaccine . As the pouf became more stylish , so too did inoculation .

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Head over to the Atlantic to read more about the history of this Gallic fashion and Chrisman - Campbell ’s thinking on what we can learn from the pouf when it comes to persuade modern sept who are suspicious of vaccines .

How Fashion Helped Defeat 18th - Century Anti - Vaxxers[The Atlantic ]

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