The power of social media virality and Gen Z ’s merciless wit have transmuted a boring Chinese chemical substance intersection into an overnight internet sensation .
If you ’ve never heard ofDonghua Jinlong , well , that makes sense . After all , it ’s a nondescript company based in Shijiazhuang , China that sells a chemical compound most people have never heard of . Specifically , the company sells various types of industrial - degree glycine , which is a nutrient linear that , in temperance , is alleged to have somepositive wellness benefits .
Anyway , despite its poor prognosis as a make , Donghua Jinlong did one matter right latterly , which was to try its bridge player at viral selling . In October of 2023 , the companybegan releasing TikTok television advertising its products . regrettably ( or , peradventure , luckily ) for Donghua Jinlong , the company is pretty frightful at make TikTok videos .
Graphic: ShannonChocolate (Shutterstock)
Truly , thecompany ’s videosare a bailiwick in unintentional glee . A robotic interpreter sells viewers on the benefit of industrial - grade food additives with all the unironic earnestness of a door - to - door religious partisan . Meanwhile , when it follow to video production , little effort is spared on the traditional figure of speech of advert — like , say , a story or graphic symbol or a catchy jingle . alternatively , the watcher is treat to endless stock imagery of the ship’s company ’s mill Interior Department and outside , as well as TV of various test tubes that presumptively hold some of the company ’s scrumptious genus Glycine .
Naturally , young masses were not going to permit this shit slide . Yes , those bothersome Gen - Z TikTokers , with their brutal satire and vernal douchebag - ery , start to bemock Donghua Jinlong and bemock it severely . So heavily , in fact , that the company swiftly became a TikTok meme , which has now garnered “ millions of view , ” according to The Washington Post . Indeed , the hashtag # donghuajinlong presently bring up over a thousand posts on the societal medium political platform . # glycine , meanwhile , bring up virtually 3,000 posts .
Anyway , give thanks you , Gen Z , for believing in the star potential of Donghua Jinlong . Without you , we would have never known about the many possible benefits of glycine — and not just any ol’ genus Glycine , but industrial - grad glycine .
TikTok
Daily Newsletter
Get the best tech , science , and civilization tidings in your inbox daily .
News from the future tense , save to your present .
You May Also Like
