As Berrios (who has helped Wilson master her own hair and makeup on tour) put it, “I think it’s taking a look that very authentic to herself and just elevating it.”
It also doesn’t hurt that there isn’t a look that Wilson can’t pull off, Berrios points out: “We kind of know what looks good on her, which is everything!”
Lainey Wilson behind the scenes of her People StyleWatch shoot.Minnie Morklithavong

Minnie Morklithavong
Stylist Vanessa Powell also experienced Wilson’s effortlessly upbeat attitude on the shoot. “It was really hot out and a few people suggested she wait in the shade in between shots, but she said the sun felt so good” that she decided to soak it up, Powell recalled. Wilson jammed to a pop and country mix during the shoot, at one point mouthing the lyrics to a Post Malone song.
Powell picked up on those vibes even before she arrived on set, pulling colorful, girly-glam (but not overly retro) styles for the shoot.

The one thing Powell knew was non-negotiable? That Wilson would want to wear flares.
“She mentioned she’s been wearing bell bottoms for about eight years so I knew I couldn’t stray too far away from her signature style—that’s a serious commitment!” Powell said. “Lainey loved the variation of bell bottoms I brought in—from crochet to floral print, sequin and lace (to name a few). It was a mix of vintage and current season. Pants don’t always read ‘summer’ so what I thought was going to be a major challenge actually turned into a fun puzzle.”

Want to emulate Wilson’s golden-girl aesthetic? Berrios' key product for adding texture to Wilson’s waves wasCalifornia Born’s Days of Dirt grooming cream. She also turned toHourglass' “Ambient Lighting” palette for highlightand agloss from GXVE, Gwen Stefani’s line,for shine with “a ton of [color] payoff” to give Wilson her retro pastel lip look.
Powell also shares her top tips for trying a similar look in real life. “Bell bottoms are all about balancing proportions,” she advises. “If you go for an oversized button down on top, belt it or tuck in at the waist. Alternatively, a tucked tank under a jacket or blazer will always be flattering. In terms of length, a classic pair of bells should gently kiss the floor, so tailoring is always a good idea.” (And for some country chic brands she loves, tryFree People,Boot BarnandTeressa Fogliafor hats.)
Credits
PhotographerCedrick JonesCinematographerGabriel L’HeureuxBehind the Scenes Photographer:Minnie MorklithavongHair & MakeupJess Berrios/AMAX TalentManicuristJasmyne Parker/AMAX TalentStylistVanessa PowellProductionSmith X UnionProp StylistColson Horton
Hat LookTop: Isabel Marant; Pants: Acne Studios; Shoes: Coach; Hat: Teressa Foglia; Rings: 8 Other Reasons; Earrings: Child of Wild
Jumpsuit LookJumpsuit: Mac Duggal; Sweater: Carolina K; Belt: Streets Ahead; Bracelet/Necklace: Venessa Arizaga; Bracelets: Sterling Forever; Boots: Tecovas
Bra Top LookBra top: Cult Gaia; Vest: LAMARQUE; Pants: Zimmermann; Sunglasses: Dior; Belt: Streets Ahead; Necklace: Sterling Forever; Rings: Marrin Costello; Pink Bracelet: Nouvel Heritage; Rings: Bondeye Jewelry; Shoes: Allegra James
Interview LookTop & Bottom: Raisa Vanessa; Belt: Cult Gaia; Shoes: Simon Miller; Necklace & Ring: Marrin Costello; Hat: Teressa Foglia
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source: people.com