You ’ve probably called someone an asshat before . But do you know what an asshat literally is ?
It ’s this . This Speakerhat is an asshat . It is a chapeau with two plant speakers and a mike that link up to your phone via Bluetooth . It ’s for the casual lid - wearer who wants to bath their font in medicine , but also does n’t manage if they ’re annoying the shit out of everyone in their general vicinity .
The Speakerhat is a collaboration between Audiowear and Atari . But why would a 45 - year - old gambling companionship want to swivel to asshats ?
Atari executives toldVentureBeatlast month at E3 that the Speakerhat is part of a strategy shift for the company . COO Michael Arzt said Speakerhat is the first of a “ full stove of connected personal devices that live at society ’s intersection of amusement , engineering , and societal connectivity . ”
But at the same event , CEO Fred Chesnai also announced to VentureBeat that Atari is finally make a new gaming cabinet , something gamers have actually been want for year . Initial reportswereskeptical , but suffice to say there is more excitement for theAtaribox , than there will ever be for a boombox you may put on your head .
This fall , Atari will also give up a specify - edition Blade Runner 2049 Speakerhat , for asshats who like sci - fi .
The target demographic for the Speakerhat could be the asshats who plays music too loud on public transportation . But Atari say it is marketing this asshat to instrumentalist , skaters , sports fans , and “ seaworthiness partisan , ” which presumptively means asshats who form out . A good agency to make people hate you at the gym would be to work out while fag a chapeau with speakers .
The Speakerhat was also made with gamers in mind , as it make out with “ multiplayer mode , ” which allow several asshats to connect their asshats and listen to the same audio stream . Atari calls this a “ fundamentally newfangled social audio experience . ” We call it assynchronicity .
[ VentureBeat ]
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