originally this year , human rights and privacy groups admit the Electronic Frontier Foundation and Human Rights Watch write to Apple , asking why it was check the introduction of a feature article that would force apps to receive explicit opt - in from iPhone users before get over them . Apple responded , agree to Bloomberg , with aletter bang Facebook .
Apple rolled out the secrecy - enhancing feature in iOS 14 in September but has n’t made it mandatory for developers to enable yet . The groups wrote in a letter to the tech giant stating the delay was badly - notify in the “ critical weeks leading up to and following the 2020 U.S. election , when citizenry ’s data can be used to place them with personalized political advertising . ”
In the letter , Apple ’s global oral sex of privateness , Jane Horvath , answer to the groups by trash Facebook and its business model .
Photo: Ming Yeung (Getty Images)
Apple tout the App Tracking Transparency ( ATT ) feature as part of its overall consignment to privacy , specifically discover Facebook :
By demarcation , Facebook and others have a very dissimilar approach shot to targeting . Not only do they permit the grouping of users into belittled segments , they use elaborated data point about online browsing activity to target ads . Facebook executive director have made clear their spirit is to collect as much information as possible across both first and third political party products to develop and monetize elaborated profiles of their users , and this disregard for exploiter concealment uphold to expand to include more of their products .
Horvath also say that Facebook could have been partially responsible for the holdup in tramp out ATT , tell Bloomberg the expanded timeline would “ give developers the time they indicated they need to the right way update their system and data exercise . ”
The ATT feature is a major variety for app developer and demand users to verify they want to share usage information . It also restricts apps ’ access to several unequaled identifier that can be used to postdate a exploiter around , affecting their ability to monitor post - install actions , target ads , or build models of exploiter behaviour . VentureBeat wrotein September that while “ 10 to 30 % of iOS user presently limit ad personalization , and as many as 15 % currently use limited ad tracking to handicap their [ Identifier for advertizer ] , ” up to 80 % are expected to remove no when founder the ATT prompt .
Facebook shot backin a statementto Ars Technica and other outlets that this is n’t about concealment at all — it ’s about lock down iOS with anticompetitive tactics to give Apple ’s in - home offering and unfair vantage . It has a point , as Apple is presently facingantitrust complaintsfrom the advertising industriousness over the iOS 14 update , as well as from troupe let in Spotify , Telegram , and Epic Games . The House Judiciary antimonopoly subcommittee recentlyfoundthat Apple ’s mandatory prerequisite that app developer use its payment platformis anticompetitive , as is the way it restricts APIs , modifies search ranking , and sets nonremittal apps . The Department of Justice antitrust divisionis reportedlylooking into Apple along with other grownup tech firms , include Google , though details about the Apple investigation remain vague .
“ The the true is Apple has expanded its business into advertising and through its upcoming iOS 14 changes is try out to move the free internet into pay apps and military service where they profit , ” Facebook differentiate Ars Technica . “ As a result , they are using their dominant market place position to self - preference their own data assemblage while making it nearly impossible for their competitors to use the same data . They arrogate it ’s about privateness , but it ’s about profit . ”
This feud has been going on for a while . In August , Facebook warn that the Io update could lower publisher revenue via its Audience web by up to 50 % . That month , Facebook also tell that it was force to strip down the interpretation of Facebook Gaming usable via the App Store due to TOS restriction .
“ Unfortunately , we had to slay gameplay functionality alone in rescript to get Apple ’s approving on the standalone Facebook Gaming app — meaning iOS user have an inferior experience to those using Android , ” chief operating officeholder Sheryl Sandberg wrotein a statement .
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