Amazonhas released the dates for its2023 Prime Day event , welcomingPrime membersto take vantage of its mass sales and inviting them to save openhanded on popular sword . The event will kick off on July 11 at 3 a.m. EST and will continue through July 12 .

Amazon advised in anews releasethatPrime members should ratify upfor its invite - only deals to gain early access to products that are expect to sell out speedily including theAmazon Fire TV 43 - in Omni serial ( 75 % off)and theJBL springy 660NC Noise Cancelling Headphones ( 55 % off ) .

Customers can take full advantage of Amazon Prime Day sale by watch for its “ Lightning raft ” which last for only a special time and pass away when either the point or timer runs out .

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Image: Popel Arseniy (Shutterstock)

Amazon is partner with Divine to offer lively shopping streams that allow possible buyers to comment in a live chat to ask head about the ware being promote . Featured creators include Natalie Negrotti , Lala Kent , and Albert Lawrence who , if a client missed a live TV , can regard it by clicking on the Maker ’s name .

The Prime Day event has been an yearly custom since 2015 when it celebrated Amazon ’s 20th birthday , and has acquire exponentially each year as it rose in popularity .

Amazon order in anews web log , that in its first run , customers corrupt more items in the 24 - time of day full point than on Black Friday the previous yr , jactitation of 398 items purchased per 2nd and 34.4 million Cartesian product ordered overall . By 2021 , sales rose to 250 million token sold worldwide and increased to more than 300 million last year , do it the big Prime Day event in the party ’s story , according to Amazon .

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As always , there is the continued concern thatAmazon buyers should be aware of scam and counterfeits , so while customer are rushing to the site , they should expect in mind that some merchant may be sell fake products or advertising what looks like great deals , but are actually a ploy to mulct the purchaser .

To deflect this possibility , Amazon ’s PR spokesperson say in an email to Gizmodo that customers should verify their purchases on Amazon , and if they receive a message , do not respond or tick on an inner connectedness , but instead should first confirm that they did purchase that product on the site . The representative also advised to be untrusting of untrue importunity , saying “ Scammers often stress to create a sense of urgency to persuade you to do what they ’re call for . ”

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