Advertising The Space Race

These images fare from an incredible article in the New York Times today about Megan Shaw Prelinger ’s forthcoming book , Another Science Fiction : Advertising the Space Race 1957 - 1962 . I was lucky enough to see an early version of Prelinger ’s book , fall out in May , and these images are just one small part of the ocular fete in storage for you . Not only is Prelinger an complete archivist and research worker – she created the open informant Prelinger Library in San Francisco – but she ’s also got a background in artistic creation literary criticism . The ledger is a meticulous criminal record of our hopes for space exploration at mid - century , as well as an analysis of the artistic influences that imbue these ads – which wait a lot like scientific discipline fabrication playscript covers of the same epoch .

As the New York Times commit it :

Some of the most overweening . . . visions of the future came not from trashy paperbacks , but from corporations buffing their gamey - technical school credential and recruiting engineering talent in the heady days when zooming budgets for defense and NASA had produce a gold surge in outer space .

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In the pages of magazines like Aviation Week , Missiles and Rockets and even Fortune , caller , some famous and some now unnoticeable , were engaged in a variety of leapfrog of dreams . And so , for model , Republic Aviation of Farmingdale , N.Y. – “ Designers and Builders of the Incomparable Thundercraft ” – could be find bragging in Aviation Week and Space Technology magazine in 1959 about the lunar gardening experiments it was doing for a next Air Force theme on the moon .

Or the American Bosch Arma Corporation showing off , in Fortune , its “ Cosmic Butterfly , ” a solar - powered electrically actuate vehicle to ferry passengers and cargo across the solar arrangement .

Check out the tale at the NY Times , and check up on out Prelinger ’s bookat Blast Books .

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