If you ’ve ever got lose down an Internet rabbit hole , there ’s a prospect you ’ve come across Autonomous Sensory Meridian Response ( ASMR ) viral picture designed to give TV audience a fuzzy “ psyche orgasm ” , typically using technique like whispering softly , suck ice cubes , or gently clobber microphones .

Yup , mankind are weird .

For the first sentence , scientist have looked at the psychological underpinnings of these “ brain tingles ” and , it turns out , they are actually pretty in effect for you . Along with decreasing degree of stress and sadness , ASMR was even shown to decrease people ’s pith rates .

Most mass describe ASMR as a pleasant prickle feeling that starts at the jacket of the chief and melt down down the neck . The sensation can be sparked simply by watching sure stimulation . funnily enough , though , only some peopleappear to get ASMR . Check out the video below to see if you are among the " lucky " few .

" Lots of people report experiencing ASMR since puerility and awareness of the sentience has risen dramatically over the retiring decennium due to Internet site such as YouTube and Reddit , ” Dr Giulia Poerio , from the University of Sheffield ’s Department of Psychology , say in astatement .

" However , ASMR has gone near unnoticed in scientific research which is why we wanted to essay whether watching ASMR videos reliably produce smell of liberalisation and accompanying changes in the eubstance   – such as decreased core pace . "

As reported in the journalPLOS ONE , the University of Sheffield in the UK recently asked a chemical group of player to watch two unlike ASMR videos and one non - ASMR video in a research lab context , one-half of whom order they had previously experienced ASMR .

The upshot read that those who have ASMR had significantly cut heart rates ( an average decrease of 3.14 metre per minute of arc ) compared with those who did n’t experience it when learn ASMR video recording . A second part of the bailiwick found the ASMR chemical group also showed an increase in positive emotion , including relaxation and impression of societal connecter , not dissimilar from other accent - simplification techniques such as music and mindfulness .

" Our studies show that ASMR video do indeed have the relaxing force anecdotally report by experiencers   – but only in people who go through the feeling , ” add Dr Poerio .

“ This was reflected in ASMR participants ' self - reported feelings and nonsubjective step-down in their heart charge per unit compared to non - ASMR participants . What ’s interesting is that the average reduction in heart pace experienced by our ASMR participant was comparable to other research finding on the physiologic essence of stress - reduction techniques such as music and mindfulness . "